Neuberger Berman-Recruiting Digital Marketing Manager for Taipei Office

About Neuberger Berman https://www.nb.com/en/global/home

Neuberger Berman is an independent, employee-controlled, global asset management firm, serving the financial needs of institutional and individual investors worldwide. We offer a broad platform of capabilities to accommodate the evolving needs of our clients including traditional and alternative equity and fixed income strategies, private equity and commodities. Currently we manage approximately US$447billion for investors worldwide.  Across the Asia Pacific region we serve private banks, sovereign wealth funds, insurance companies and pension funds with our global platform.  In Asia (ex Japan and Korea) we have offices in Hong Kong (regional HQ), Taiwan, Shanghai, Beijing, Singapore, Melbourne and Sydney.

*as of March 31, 2022

Role Overview:

• Assist regional digital marketing manager in executing various digital marketing tasks and providing support for all digital initiatives.
• Actively manage content on website, product campaign mini-site and social media (Line).
• Create email direct marketing for all business channels.
• Work closely with the Taiwan sales teams and the Regional Marketing team to coordinate and execute local digital tasks.
• Generate metrics reports for all digital platforms.
• Assist in marketing operation technology projects.
• Perform web site audit on a regular basis.
• Vendor management.
• Conduct competitor study and surveys.
• Undertake strategic ad hoc projects as required.

The ideal candidate should possess the following attributes:

• Minimum 3 years of experience in digital marketing, experience in investment management industry is a plus;
• Expertise in HTML, email marketing tools (e.g Eloqua), content management systems (e.g. Sitecore), social media and analytics (e.g. Adobe Analytics or Google Analytics) tools.
• Be a proactive, self-motivated, dynamic self-starter, and able to work independently;
• Able to work in a global, multi-cultural organization. Excellent communication skills, including written and spoken English and Chinese (Mandarin);
• Experience in a foreign financial institution will be an advantage;
• Degree in a relevant discipline, ideally in Marketing, Journalism or Finance.

Other information:

• Reporting lines: To Digital Marketing Manager, Asia Pacific (based in Hong Kong) and Head of Marketing, Taiwan
• Location of role: Taipei

Please send CVs and contact details to Rosa.Wan@nb.com for the job application

Human Capital Management- Asia Pacific (ex. Japan/Korea)
Neuberger Berman